Your marketing team can do more... if you work like this
Imagine building a house. You don’t start with the roof, right? You begin with bricks, windows, and doors—the building blocks that together form walls, rooms, and eventually the entire house. Atomic Design works the same way, but for digital experiences. And that principle is exactly what makes the Experience Building Engine (XBE) so powerful.
XBE offers marketers and developers a smart way to build digital experiences without constantly reinventing the wheel. With Atomic Design as its foundation, XBE delivers speed, flexibility, and a consistent brand experience. But how does it work? Let’s take a closer look.
Atomic Design: the blocks in your box of LEGO
Atomic Design is a method for designing interfaces by assembling them from five layers: atoms, molecules, organisms, templates, and pages. Using these layers, you build your website like a set of LEGO blocks—flexible and easy to combine.
- Atoms
The smallest building blocks, such as buttons, text fields, or icons. - Molecules
Combinations of atoms that form functional elements, like a search bar with an input field and a button. - Organisms
Groups of molecules that make up more complex sections, like a navigation bar. - Templates
Layouts in which organisms are placed to form the structure of a page. - Pages
The final digital experiences that visitors see.
The Atomic Design principle is a proven method for teams collaborating on projects. It’s consistent, efficient, and scalable:
- Consistency
You define your brand style once, and it’s automatically applied to all components. With variables in place, you have creative freedom while maintaining a unified look and feel. - Efficiency
By reusing existing components, you don’t need to rebuild everything from scratch. - Scalability
Whether you're building a small website or a large portal, Atomic Design allows for seamless expansion without the structure falling apart.
For example, if you change the primary color in your brand style, that change is automatically reflected everywhere that color is used. Say goodbye to endless rounds of corrections!
Smarter building, faster work with XBE
The Experience Building Engine (XBE) is a platform that enables marketers and developers to build digital experiences using reusable components. This means you no longer have to create pages or templates from scratch—you build with smart blocks you can easily mix and match.
Marketers gain the flexibility to adjust pages without always needing a developer. Developers benefit from more efficient code and reusable components that are easy to optimize and expand.
Say you want to create a new landing page. With XBE, you don’t need to have your page design developed from the ground up. You use existing building blocks—like headers, CTA buttons, and images—to assemble the page yourself. This speeds up the process significantly.
The power of Atomic Design within XBE
XBE has seamlessly integrated Atomic Design principles into its platform. This allows marketers to quickly assemble content using prebuilt components and make changes independently, without relying on developers. Meanwhile, developers work with reusable code blocks that are easy to maintain and expand. This approach ensures small changes don’t have major consequences for the entire codebase, leading to more efficient collaboration between teams.
Technical benefits for marketers and developers
As a marketer, imagine you want to add a new CTA button to a campaign page with custom styling—maybe an icon in the button and/or rounded corners. With XBE, you have the freedom to adjust the existing CTA component within your brand guidelines, without needing a developer to build it for you.
Benefits for marketers:
- Independently adjust and optimize content
- No technical knowledge required to build pages
- Always stay on-brand with a consistent visual identity
- Quickly respond to campaign changes or customer behavior
Benefits for developers:
- Spend less time on repetitive tasks thanks to reusable components
- Changes to components are automatically reflected across relevant areas, making maintenance easier
- A modular approach prevents small tweaks from having big impacts on the entire site
Excelling together with XBE
Atomic Design and the Experience Building Engine (XBE) are like a well-coordinated team—they strengthen each other and make creating digital experiences faster, simpler, and more consistent.
Want to spend less time dealing with technical hurdles and more time launching powerful campaigns? Then XBE, with its smart use of Atomic Design, is the ideal solution to take your marketing efforts to the next level. And if you’re curious to learn more, feel free to drop me a message.
