From 'nice to have' to 'need to have'
Personalization is the key to attracting and retaining customers. If you speak to your target audiences in a personal and relevant way, they feel understood and are more likely to convert and come back. Personalization is critical because people are increasingly accustomed to personalized experiences. They expect companies to understand them, know what their needs and interests are, and make them offers that are tailored accordingly. As a marketer, your job is to understand and respond to these needs and interests; as your partner in marketing technology, our job is to help you do that.
What works for you?
In practice, we often see marketers wanting to personalize, but not quite sure how. There are so many ways to personalize, and you really don't have to use them all to be successful. At the beginning of our collaboration, we determine your goals. Based on those goals, we are now going to help you personalize the customer journey. This can be done, for example, by personalizing based on click behavior, by sending personalized emails or by showing offers and suggestions based on search behavior. Whatever form we use, it's going to improve the customer experience, increase engagement and drive sales.
A solutions for every personalization strategy
Sitecore Personalize is Sitecore's solution that, among other things, enables advanced personalization and marketing automation. It enables marketers to segment their target audience, create personalized experiences, automate marketing campaigns and analyze and optimize their performance.
To achieve an effective personalization and customer journey strategy, Sitecore Personalize can be integrated with other Sitecore products, such as Sitecore Content Hub One and Sitecore XM Cloud, creating a comprehensive solution for managing, automating and optimizing digital marketing activities.
Because Sitecore Personalize is part of Sitecore's composable architecture, it can also be easily integrated for third-party solution such as another content management platform already in use within your organization.
Which option is right for you depends on the complexity, your digital maturity, and your desired goals. Do you want to know more about the possibilities for your organization? Let's get in touch, so we can tell you more about your options.