Our Road to Success methodology

Digital transformation is a journey that consists of three essential phases. Each phase builds on the previous one and brings you closer to becoming a successful digital organization.

Phase 1: Envision

Strategy and vision
We map out your goals, challenges, and AI opportunities, and create the foundation for your digital transformation.

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Phase 2: Onboard

Implementation and activation
We translate strategy into processes, technology, and teams that work for you, ensuring a smooth implementation.

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Phase 3: Drive Value

Optimization and growth
We continue to optimize, accelerate, and stay on course. What works, we scale up. What can be improved, we refine.

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The deliverables of the Onboard phase

In this phase, we build the foundation needed for sustainable growth. The technology works. Your teams are prepared. Your organization is ready to perform. You’ll notice it immediately in your operations and in the advantage over your competitors.

Clear instructions for systems, AI solutions, and integrations. So that nothing falls through the cracks.

Your stack is in place. Your platform, tooling, and AI applications are set up, tested, and ready for use — with no surprises.

Smartly built, scalable, and ready for personalization. Designed with customer relevance and AI activation in mind.

Users know what to do. With practical templates, explanations, and support materials.

Confidence that everything works. Every component has been thoroughly tested, every expectation validated.

Step-by-step launch with minimal risks and maximum control. Including evaluation and adjustments.
1

Setting up the selected platforms (such as DXP, CDP, AI applications), implementing API integrations, and ensuring a stable technical infrastructure. All systems are tested for performance and integration.

2

Modeling content based on customer journeys, with attention to metadata, personalization, AI, and reusability. We establish the data structure and ensure consistent tagging and taxonomies.

3

Guiding users with persona-driven training: classroom, self-directed, or on-the-job. We develop manuals, videos, and templates that connect to real-world practice.

4

Together we test not only the technology, but also AI logic, personalization, speed, and accessibility. We gather feedback, validate functionalities, and optimize where needed.

5

No big bang, but a controlled rollout per team, region, or service. We actively monitor, support users, and ensure everything runs stably at go-live.

6

Implementing processes, roles, and ways of working for sustainable management, collaboration, and quality assurance. This secures ownership and prevents fragmentation.

No standard trajectory.
But tailored solutions.

Why this phase? Because strategy only becomes valuable when you make it happen. In the Onboard phase, we bring technology, content, and people together. We ensure your platform runs, your teams are ready, and your organization stays in control of every step.

What exactly do we do in this phase? That depends on where you stand. Your digital maturity and the insights and priorities from phase 1 determine the approach.

No fixed roadmap. No copy-paste. But an approach that fits your ambition, team, and pace.